THE DEVELOPMENT OF THE SPEECH CULTURE OF UNIVERSITY STUDENTS OF NON-PHILOLOGICAL AREAS OF TRAINING: A LINGUOCULTURAL ASPECT

Abstract

The article reveals a problem of developing one of the blocks of innovative methods of speech development of students of non-philological areas of training in the discipline “Russian language and culture of speech”. The author states that modern teaching methods no longer respond to the needs of society and does not contribute to the successful socialization of graduates of higher educational institutions. This is because the main attention is focused on the norms of the Russian literary language. However, this approach does not allow to master the cultural code of the people, does not allow the graduate to be organically involved in society. The author proposes to make the main work on the text (in the broad sense of the term) during the training. Conceptual analysis becomes in this case the basic method of working with the text. This work should be carried out in two directions: the analysis of the proposed texts and their synthesis, the creation of original texts taking into account the characteristics of the person (audience) and the speech situation. Modeling of problem situations, the use of active forms and methods of training open for the teacher new opportunities for the development of communicative competence of students, will largely determine the further successful socialization of graduates.