THE SPECIFICS OF AMERICAN POLITICAL DISCOURSE IN THE GENDER ASPECT

Abstract

The article gives the concept of political discourse and describes the specifics of American political discourse in the gender aspect. The author substantiates the idea that politicians use certain strategies to manipulate public opinion. A review of scientific papers on the stated topic is made. The empirical data obtained are described. Modern trends in American political discourse are noted. The pre-election speeches of female politicians and male politicians are analyzed. Communication strategies and tactics are highlighted. The ways of implementing a particular strategy in the speeches of politicians are being investigated. It is concluded that, despite the tendency for gender neutralization, the peculiarities of the speech of men and women are present in political debates. Men and women in American political discourse structure their speeches in accordance with traditional gender stereotypes. The speech of the female politician is full of euphemisms and emotionally charged words, and is devoid of direct insults. In turn, the speech of the male politician conforms to traditional gender stereotypes of masculinity.