FEATURES OF THE TEXT OF THE CHINESE COMICS AS A SEMIOTIC SYSTEM

Abstract

Over the past few decades, comics have been gaining more and more popularity and now it can be called a phenomenon of modern mass culture. It has a great influence on readers, especially young people, shaping their worldview. The culturological significance of the comics has led to such a need as its study from a semiotic point of view, which allows to see not only how this system functions in the text of the comics, but also to study the comics in the context of the phenomenon of world culture. The article examines the phenomenon of Chinese comics from the point of view of the semiotic system, namely as a semiotic field of visual communication. The comic is analyzed from the point of view of C. Pierce as a system of signs, in which the signs are divided into indices, icons and symbols. Its verbal and non-verbal components are considered in detail.