A FUTURE SPECIALIST IN SOCIO-CULTURAL ACTIVITIES: WHAT DO EMPLOYERS EXPECT FROM HIM?

Abstract

The article analyzes some aspects related to the professional training of specialists in the field of “Socio-cultural activities”, the profile “Organization and preparation of cultural and leisure programs in the field of education and culture”. The author defines possibilities of the educational program of the university to form general cultural, general professional and professional competencies of graduates; identifies modern requirements for the level of training using a survey that was conducted among potential employers – leading specialists in the socio-cultural sphere. Analysis of the survey results showed that along with the traditional requirements for the theoretical, practical and personal readiness of students for future professional activity, new ones are emerging due to digitalization, modernization of the industry and changes in the needs and interests of target audiences.