STRATEGIES FOR THE PRESERVATION AND DEVELOPMENT OF THE FOLK ART OF HEILONGJIANG

Abstract

The article examines the folk art of Heilongjiang Province as a vital part of China’s cultural heritage, distinguished by its national, multi-ethnic, and regional character. The author highlights defining artistic features, such as the use of natural materials (birch bark, fish skin), a vivid color palette anchored in the traditional five-color system, and themes rooted in the daily life and mythology of local ethnic groups. The article addresses contemporary threats to these traditions, including the breakdown of intergenerational transmission, limited adaptation to modern contexts, and barriers to digital dissemination. It proposes innovative strategies for development: educational skill transfer, blending traditional methods with modern design, extensive application of digital technologies, and growth of cultural tourism. The conclusion emphasizes that implementing these actions will safeguard Heilongjiang’s distinctive cultural heritage and transform it into valuable cultural capital today.