SPEECH ETIQUETTE FORMULAS IN BASHKIR LINGUOCULTURE

Abstract

The article studies speech etiquette formulas in the Bashkir linguoculture, reflecting the specifics of the national mentality and traditions. Greetings, farewells, apologies, gratitude and other speech acts used in various communication situations are analyzed. Particular attention is paid to the relationship of speech etiquette with social norms, age and gender characteristics. The influence of historical and cultural factors on the formation and evolution of speech etiquette formulas is considered. The role of religious beliefs in the verbalization of etiquette norms is studied. The article reveals universal and specific features of Bashkir speech etiquette in comparison with other cultures. The importance of preserving and studying speech etiquette formulas as part of the intangible cultural heritage is emphasized. The results of the study can be used in the practice of teaching the Bashkir language and culture, as well as in intercultural communication. Practical recommendations for the use of speech etiquette formulas in modern Bashkir society are offered.