THE SOURCES OF ARTIFACTUAL METAPHORS IN POPULAR SCIENCE DISCOURSE OF SOCIAL PSYCHOLOGY

Abstract

The research is focused on artifactual metaphor in popular science discourse of social psychology. The study materials are three books-bestsellers: Getting Together. Building a Relationship that Gets to Yes (Roger Fisher and Scott Brown (1988), Body Language. A Guide for Professionals. Third Revised Edition (Hedwig Lewis, 2012) and a book in Russian Переговоры без поражения. Гарвардский метод (Р. Фишер, У. Юри, Б. Паттон, 2006). The research gives an analysis of the artifactual metaphors used in the books of the discourse under study (according to the classification suggested by A.P. Chudinov). The authors study the sources (conceptual spheres) and the functional potential of the artifacual metaphors as they are presented in the books. The researchers make a conclusion that source-domain of the given metaphors are the objects of the surrounding world. The interaction of source-domains «Objects», «Utensils», «Food» with the target-domain «Human Relationships during Negotiations» gives birth to metaphoric variations of the following types: source-domain «an object» – target-domain «relationships between people», source-domain «an object» – target-domain «the emotional state of a personality», source-domain «an object» – «the state of the society», source-domain «an object» – target-domain «psychological instruments, barriers», source-domain «an object» – target-domain «non-verbal gestures», source-domain «an object» – target-domain «pose of a human», source-domain «an object» – target-domain «human spiritual world». Research methods include a quantitative statistical analysis, contextual analysis, method of observation of a linguistic phenomenon, continuous sampling method. The materials and results of the research can be used in lectures and seminars on Stylistics, Cognitive Linguistics and Discourse Theory for Philology students.