THE INFLUENCE OF CULTURAL AND NATIONAL DIVERSITY ON THE PERCEPTION OF COLOR AND METHODS OF TEACHING COLOR STUDIES IN MULTINATIONAL GROUPS

Abstract

The article is dedicated to studying the influence of cultural and national diversity on the perception of color and approaches to teaching color theory in multinational groups. The relevance of the topic is determined by growing globalization and the need to consider cross-cultural differences in the educational process. The aim of the work is to identify key factors determining the characteristics of color perception in different cultures and to develop effective strategies for adapting methods of teaching color theory. The research relies on a comprehensive set of methods, including conceptual analysis of literature, empirical study of cross-cultural differences in color perception, and experimental testing of adapted teaching methods. The empirical base consists of survey and testing data from 452 students from 18 countries studying in multinational groups. Results show statistically significant differences in color preferences and associations among representatives of different cultures (p<0.01). Significant correlations are identified between cultural values and parameters of color perception (r=0.37, p<0.05). Adapted teaching methods, considering cross-cultural specificity, demonstrate a 28% increase in student engagement and a 19% improvement in outcomes. The findings contribute to the development of cross-cultural psychology of color and the enhancement of educational practices in conditions of cultural diversity.