POLYPHONIC PROFILING AS A METHOD OF FORMATION AND INSTITUTIONALIZATION OF THE DISCOURSE “HYBRID WAR” IN WESTERN MEDIA

Abstract

Western media in the political space form a system of voces that makes a steady ideological impact on the consciousness of the mass audience through frequent representations of the ideological concept “hybrid war unleashed by Russia”. A combination of communication efforts of leading political resources magnifies the effect of ideological influence on the mass recipient. The article examines the examples from publications of Western media, in which the concept of “hybrid war” following the events of 2014, as well as 2022 is mainly considered through the prism of “Russian aggression.” Thus, the examples under consideration reflect a polyphonic profiling strategy as a method of formation and institutionalization in the media of the collective West the discourse about the Russian aggression. Western media, the governmental institutions media, the governments of the collective West led by the US with the complicity of the United Kingdom play a crucial role in the modelling of the system of interdiscursive polyphony on a global level. The program texts and normative documents of mentioned above structures are considered as information space for the formation and institutionalization of “hybrid war unleashed by Russia” discourse.