PRAGMATIC PECULIARITIES OF FUNCTIONING OF ZOOSEMIC PHRASEOLOGICAL UNITS IN THE ENGLISH LANGUAGE

Abstract

The article observes a pragmatic aspect of zoosemic phraseological units functioning in the English language. The increased interest in the research of the oldest, most representative part of the English idioms collection is explained by the pronounced figurativeness and expressiveness of this vocabulary layer. The relevance of this work is determined by the need to study the pragmatic potential of zoosemic phraseological units, the mastery of which is a necessary condition for successful effective communication. This paper describes the pragmatic rules that are the key to decoding the functionality of the units under consideration. The role of communicative and stylistic pragmatic rules that reveal the true speech meaning of English animal idioms is emphasized and the examples of their contextual actualization in the English-language prose are given. The author emphasizes the need to focus on the pragmatic characteristics of the analyzed units in the educational process. Proper use of the animal fixed expressions gives speech a unique expressiveness which helps to have the highest pragmatic effect on the recipient.