A POLYPARADIGMAL APPROACH TO STUDYING TOURIST DISCOURSE IN INTERCULTURAL COMMUNICATION

Abstract

The article examines the role of the multi-paradigm approach in the context of tourism discourse and intercultural communication. The relevance of the article lies in the fact that modern scientists have managed to significantly expand not only the scope of research in the field of language, but also to develop new approaches to studying the interaction of different language systems, which is the basis of intercultural communication. The reason for choosing tourism discourse within the framework of this study is due to the fact that it allows to determine the general patterns of modern discourses, the peculiarities of the consciousness of its subjects, as well as the specifics of intercultural communication. The purpose of the study is to determine the essence of a multi-paradigm approach to the study of tourism discourse in intercultural communication. The work also reveals the concept of tourism discourse, its poly- and interdiscursivity, as well as the following approaches to its study: cognitive, pragmatic, genre studies, virtual communication.