LINGUISTIC MEANS OF EXPRESSING COMPARISON IN RUSSIAN-LANGUAGE MEDIA IN DAGESTAN

Abstract

The article analyzes the language used in Dagestan’s print media, with an emphasis on the means of expressing comparison. The study covers the specifics of the lexical and grammatical tools that the authors use to create expressive comparisons that emphasize the cultural and social identity of the region. It is established that in journalism, the means of expressing comparison play a key role in creating imagery and expressiveness. One of the powerful tools is a metaphor that transforms abstract ideas into concrete images. Metaphorical combinations, comparative phraseological units and stable comparisons also contribute, creating new knowledge and associations. These tools not only enrich the language, but also form the author’s unique style, allowing them to convey the most subtle nuances of thought and emotional coloring. The researcher concludes that in modern regional media comparisons are actively and productively used as a means of imagery, speech expressiveness, social evaluation and emotional impact on the addressee. The newspaper texts of Russian-language publications use mainly the author’s figurative comparisons. The comparison is expressed by multi-level means. The most common are comparative phrases, metaphors, and metaphorical combinations. There is also an undoubted national specificity of comparisons, which is manifested in the ways of their expression, in the images of comparison selected by the authors of the articles, and in the semantics of the constituent components.