THE SPECIFICS OF TRANSLATION OF MEDIA MATERIALS CONTAINING ENGLISH LOANWORDS

Abstract

The article is dedicated to a current problem of borrowed vocabulary. Some linguists consider this phenomenon only from the positive side, because loanwords enrich the vocabulary of any language, but on the other hand, many linguists criticize the use of borrowed vocabulary and tend not to use words of foreign origin. The article sets out views on the definition of the concept of borrow- ing. The task of the article is to study the specifics of translation of media materials containing English loanwords. The material of the study is 200 borrowings, selected by the method of continuous sampling from the media for the period from 2016 to 2021. Based on the study of media materials it is found that the most frequent topics are politics, economics and the IT. Based on the thematic features, the analysis of the specific features of translation of borrowed vocabulary is carried out in order to identify what the author uses when translating the borrowings–the borrowing itself or its Russian equivalent. The study shows that when the author translates foreign-language vocabulary, in most of the examples he uses a borrowing, but not its Russian equivalent.