THE RELEVANCE OF STUDYING ANTHROPOMORPHIC AND SOCIOMORPHIC METAPHORS IN SCIENTIFIC AND ARTISTIC DISCOURSES IN THE CONTEXT OF THE DEVELOPMENT OF NORTHERN STUDIES

Abstract

The article actualizes the study of anthropomorphic and sociomorphic metaphors in scientific and artistic discourses in the context of the development of linguo-cognitive and ethnocultural components of Northern studies. The authors give examples of Russian and foreign popular scientific publications on linguistics, social psychology, meteorology, information technology, etc., as well as examples of literary texts of modern Russian-language works of the Ob Ugrians, based on the study of which it is possible to obtain an objective picture of the potential and functioning of these types of metaphors. Based on the analysis of existing approaches to the study of metaphors in scientific and artistic discourses, possible directions of research of sociomorphic and anthropomorphic metaphor in the linguistic context of Northern studies are formulated. Referring to the texts of the writers of the North will allow to highlight culturally significant and specific metaphors and their place in the concept sphere of a particular people. On the basis of the research carried out by the authors, it is planned to develop a practice-oriented course for students-philologists, on the basis of the study of which the students will form an understanding of both the features and the specific use of metaphors for the study of myths, epics and other genres presented in the works of the writers of the North.