METHODOLOGICAL TECHNIQUES OF TEACHING UNIVERSITY STUDENTS HOW TO ANALYZE ENGLISH-LANGUAGE TEXTS IN CORPORATE SOCIAL RESPONSIBILITY DISCOURSE

Abstract

The article discusses the current educational demand for developing Russian university students’ linguistic and cultural competence, in particular, discursive-analytical competence through analytical and discursive reading by conducting a discourse-cognitive analysis of the text content. The theoretical basis and methods of mastering students’ skills of analyzing corporate “fast capitalist texts” in the discourse of corporate social responsibility (CSR) are defined. The article considers steps of the text discourse analysis. Some methodological tasks are presented. Examples of the text analysis with their contextual and socio-cultural interpretation are given. The presented material leads to the conclusion that the proposed methodological techniques contribute to upgrading students’ reading and analytical abilities, mastering discursive reading skills, and developing their critical thinking.