ASSOCIATIVE EXPERIMENT AS A METHOD OF STUDYING AXIOLOGEMES IN ECOLOGICAL DISCOURSE

Abstract

The article is dedicated to the study of key axiologemes and analysis of the interpretation of the conceptual sphere of ecology. The units of research are axiologemes-words, axiologemes-phrases and axiologemes-utterances. The results of the research may contribute to emphasizing the significance of ecology in the hierarchy of values of residents of Chelyabinsk region. The study of environmental discourse makes linguists particularly interested in it due to the concern of the society regarding environmental issues. The associative experiment and analysis of the vocabulary of texts created by an individual allow the researcher to identify fragments of linguistic consciousness and define the main axiologemes in the value system of native speakers. The results of the research allow to make conclusions about the attitude of residents of Chelyabinsk region towards the current environmental problems.