NEOLOGISMS IN THE BLOGOSPHERE OF THE PUBLICISTIC DISCOURSE OF RUNET

Abstract

The journalistic discourse of the Runet blogosphere is a network space in which the Russian language is undergoing significant changes due to the objective development of the language and the subjective ways of its adaptation to the tasks of journalistic author’s content. The relevance of research is determined by considering issues related to the peculiarities of the functioning of the Russian language in the journalistic discourse of the network space. The purpose of the article is to present the results of a study of some of the features of the formation and use of neologisms by the authors of the journalistic discourse of the Runet. The study is based on descriptive (descriptive-analytical) and contrastive methods of the linguo-cognitive paradigm. Based on the studied language material – the texts of Livejournal bloggers – general statements are made: the replenishment of journalistic content with new words occurs mainly using individually author’s words; the appearance of such words is associated with a certain discursive situation; individual author’s vocabulary is implicit, subject to stereotyping.