ICONICITY AS A PHONOSEMANTIC MEANS OF SOUND TONALITY REPRESENTATION IN THE TEXT

Abstract

The phenomenon of iconicity and its two subsystems onomatopoeia and sound symbolism are considered in the article. The central element of it, symbolic sound word is investigated in order to emphasize phonetic sign motivation of a sound. The paper aims to prove symmetry of iconic relationships between the meaning of the symbolic sound word and its phonetic form. Different classifications of sound symbolism are presented to identify the major one in symbolic sound word creation. Iconicity as a phonosemantic means is analyzed to underline the symbolic sound value of detecting sound tonality in the text. For this purpose the analysis of quantitative accumulation of the sound dominant of advertising texts as a phonosemantic means of sound tonality representation on segment phonological level is considered. Thus it proves the necessity of further investigation in the field of typological phonosemantics as a modern science.