METAPHORICAL MODELING OF NATIONAL STEREOTYPES: THE IMAGE OF RUSSIA IN ENGLISH-LANGUAGE MEDIA

Abstract

In the modern information society, it is difficult to overestimate the role of the media, which, on the one hand, allow people to understand complex socio-political processes, and, on the other, they are able to have a strong influence on the formation of public opinion, as well as ideas about not only individual facts taking place on the world stage, but also specific political figures and even entire States. The article analyzes the metaphorical modeling of the image of Russia based on stereotypical ideas about our state. It is argued that the combination of the stereotype of the country, already formed in the language picture of the world of a certain people, with the image created by the media significantly strengthens the mechanism of influence on the mass consciousness. Military metaphors within the “war” frame are one of the most frequent ways to form ideas about Russian reality for the English-language picture of the world.