COMPARATIVE ANALYSIS OF THE NATIONAL-CULTURAL FEATURES OF THE ORIGIN AND FUNCTIONING OF EUFEMISMS IN CHINESE AND RUSSIAN LANGUAGES

Abstract

The article studies national sociocultural characteristics of the origin and functioning of Chinese and Russian euphemisms, such as acceptability, belonging to a certain historical era, national color expressed through realities, territorial relevance of some euphemisms (due to the presence of dialects in the Chinese language). Not all features appear in both languages in the same way. The differences highlighted in this article, the most significant of which should be considered the ultimate communicative goal of using euphemisms in speech (to show good manners in Russian language and make the conversation pleasant for the interlocutor in Chinese), should certainly be taken into account for a successful intercultural communicative act, since they reflect national ethical and moral ideas.