THE MEDIA IMAGE OF THE POLITICAL LEADER OF СHINA IN THE CONTEXT OF THE “CHINESE DREAM”

Abstract

In this article, the media image of Xi Jinping is regarded as an embodiment of the image of the “Chinese dream”. In Russian and Chinese media discourse, Xi Jinping is associated with the image of the “Chinese dream”, with the idea of a better future, which he seeks to achieve. Xi Jinping managed to bring closer the achievement of the declared ideal, his policy is being implemented successfully. The publications of the official state publication “People’s Daily” for the period from June 1, 2018 to June 1, 2019 are analyzed. As a result of the study, it was concluded that the image of Xi Jinping in the People’s Daily newspaper is inextricably linked with the idea of the “Chinese dream”. In publications, his activities are usually seen as work to overcome the problems existing in Chinese society. Moreover, since the activities to realize the “Chinese dream” have not been completed, the image of Xi Jinping is more likely associated with prospects and opportunities than with a static state of confidence and prosperity. At the same time, the media image of Xi Jinping is a kind of indicator of the changes taking place in modern Chinese society.