COMMUNICATIVE-PRAGMATIC APPROACH TO THE STUDY OF FUNCTIONING OF PAROEMIAS IN ECONOMIC DISCOURSE

Abstract

The purpose of the work is to define theconditions and mechanisms for the implementation of the communicative and pragmatic potential of English proverbs in economic discourse. The scientific novelty is that authors try to establish the relevance of the cognitive characteristics of English proverbs for the study of their communicative and pragmatic potentials in economic discourse. The work presents results of a complex analysis of pragmatic and cognitive functional aspects of paroemias in economic discourse. The relevance of the work lies in the in-depth study of the role of paroemias in creation of economic discourse, their communicative, pragmatic functions, thus enabling a deeper understanding of the essence of the cognitive features of paroemias. Linguists pay much attention to pragmatic aspects of linguistic units, as well as paroemias, in modern research works. Insight of scientists into pragmatics differs by research positions. The researchers consider that a pragmatic approach to a language implies research and interpretation of addressant’s choice, based on contextual conditionality, to influence a reader or an addressee. Specific character of our research predetermines the necessity to research cognitive aspects of proverbs.