INTEGRAL DEVELOPMENT OF TRANSMEDIA LITERACY IN THE CORPORATE SECTOR: ASPECT OF A MEDIA LITERATURED CITY

Abstract

The article focuses on the role of the corporate sector in media literate cities. The corporate educational space makes a significant contribution to the development of transmedia literacy in modern cities in general, and in the media and information literate city in particular. The modern corporate educational space is undergoing significant changes, changing under the influence of many factors. The main factors of the influence today are the change of generations in the labor market and the education market, the impact of the COVID-19 infodemic and the need to develop transmedia literacy and a significant change in teaching technologies. New learning technologies are changing the landscape of corporate education. Modern media education technologies included in corporate training programs make it possible to develop both project competencies, communication competencies, and transmedia literacy competencies. Media education technologies are of particular importance in the corporate and media sectors of the urban environment.