NARRATION DRAMATISM AS A COMPONENT OF THE EFFECTIVENESS OF JOURNALISTIC TEXT (ON THE MATERIAL OF THE PRESS OF THE REPUBLIC OF DAGESTAN)

Abstract

The article examines features of journalistic works, their creative properties and efficiency factors. Special attention is paid to drama of the narrative as the main principle of influencing the mass and individual consciousness and its variants: the drama of reality itself, the drama of the search for truth, the dialogical form of communication with the audience, dialogue with the opponent in front of the audience. The effectiveness of this principle is confirmed by examples from the publications of the republican socio-political weeklies “Svobodnaya Respublika”, “Draft”, “Arguments and Facts. Dagestan”. In addition, a number of properties of journalistic publications are indicated, without which it is impossible to carry out effective communication with the audience: significance, novelty, usefulness, interestingness, emotionality.