LEXICAL AND SEMANTIC ANALYSIS OF THE DISCOURSE OF THE ULTRA-LEFT MOVEMENT “ANTIFA” IN THE USA

Abstract

The article examines the foundations of the discourse formation of the ultra-left decentralized movement “antifa” in the United States. The author conducts lexical, semantic and discourse analyses, identifying the methods of linguistic representation of this movement and studying its role in the formation of “new” values of mass consumer culture. The aim of the article is to analyze the characteristics of a discourse that promotes pseudo-values that contribute to the formation of self-destructive human activity. The idea is substantiated that in a “post-modern” society, a person becomes an individual subject, guided primarily by their own interests and personal beliefs, and not by values associated with traditional collective consciousness. It is established that the destruction of traditional national values is the cause of the emergence of “anti-values.” The “antifa” movement is analyzed as an ideological category serving as a tool to form pseudo-values. In conclusion, the reason for the emergence of such movements is revealed, namely, the formation of “new” values of mass consumer culture. Within the framework of the article it is revealed that the question of good and evil, subject to evaluation, depends on the person, and the evaluation is always relative and evaluation means establishing a value relationship between the subject of the evaluation and its object.