THE MARKET OF NEWSPAPER PERIODICALS OF THE REPUBLIC OF DAGESTAN

Abstract

The article examines the state of the newspaper market in the Republic of Dagestan. The article substantiates the idea of the need to transform traditional print media to attract the audience and advertisers. Analyzing the print media market of the republic, the author focuses on the national press. Its characteristic features are highlighted and described. The article analyzes the difficulties faced by the editorial offices of newspapers in national languages. The article presents information about the most popular non-governmental publications of the republic. The specialized press is considered. The author comes to the conclusion that the reduction in the number of newspapers and the fall in circulation is inevitable. Every effort must be made to minimize losses and preserve the multinational press.