FEATURES OF ADVERTISING JEWELRY IN CHINESE FROM RUSSIAN TRANSLATION IN FAR EASTERN REGION OF RUSSIA

Abstract

The article considers peculiarities of translating advertising texts containing information about jewelry. A translator working with advertising texts must take into account many factors, including the purpose of advertising, consumer characteristics, language, pragmatic and cultural features of the original text, and so on. Due to the increasing flow of Chinese tourists to Russia, one of the goals which is to make expensive purchases, including jewelry, a new direction of translation activity from Chinese to Russian has emerged: the translation of outdoor advertising, leaflets, advertising information in tourist booklets. The article deals with specific moments when translating the imagery of advertising texts, names of minerals and realities related to the field of jewelry art. Non-equivalent vocabulary, synonyms, and geographical names are highlighted as the main difficulties in the translation.