MULTIMEDIA TECHNOLOGIES IN POPULAR SCIENTIFIC JOURNALISM: SUCCESSES AND CHALLENGES

Abstract

The article examines the direction of popular science journalism in the aspect of the development and application of multimedia technologies. The main problems of this area are noted: insufficient use of these technologies by many editorial offices, lack of trained personnel, lack of a high status of a scientific journalist in the modern world, commercial instability of popular science projects. In the empirical part, a comparative analysis of several of the most well-known popular scientific Internet portals is carried out. It is noted that, in general, the level of use of multimedia technologies for the presentation of scientific information on these leading portals is quite high, different forms of information presentation are used: infographics, animation, popular science games, tests, etc. It is summarized that the use of multimedia technologies gives great advantages in presenting scientific knowledge to a wide audience, especially youth and children, stimulates the search for new, more attractive, diverse and effective forms of popularizing science.