THE TERRITORY’S MEDIA IMAGE AS A REAL AND MYTHOLOGICAL INFORMONYM IN THE MEDIA DISCOURSE

Abstract

New geopolitical verbal strategies of the linguo-information war, in which Russia has become one of the key actors, could not but affect the construction of the media image of the territory in the modern onomastic trends. The historical and cultural potential of a proper name constitutes the core of the mythologeme and realema of the topo object, reflecting the evolution of human civilization in a specific territory. In this regard, the author singles out the informonym as a nominative unit of media discourse in the ethno-linguistic-informational space, which plays the role of “key” words of social identity in a situation of globalization. The media image of a territory can reflects real information about a specific region; therefore, the author designates such strategy as a realema. This aspect of objective reflection of information has been studied quite well in the scientific literature, however, it has not previously received a scientific definition, being taken for granted. At the same time, the image of a particular territory is saturated in media discourse with mythologemes, which blurs the line between real and virtual topological objects due to Post-truth information strategies.