THE SYMBOLISM OF THE RED COLOUR (BY THE MATERIAL OF THE ENGLISH LANGUAGE)

Abstract

The article is dedicated to the symbolic expression of the red color designation in the British and American English. Color is associated with the perception of the surrounding world, is used in all areas of human life, being studied from different points of view, medicine, advertising, science, etc., and, nevertheless, against the background of existing results, there are many opportunities for the study of color in linguistics. Being one of the strongest factors affecting the psycho-emotional state of people and having the ability to create associations, color can symbolize concepts and things. Therefore, it has a special significance in the formation of symbolic representations. The article deals with the symbolic expression of the color. It reveals the ways of identifying symbolic meanings of the red color, among which the main ones are allonyms and semantic indicators. The conclusion is made about the exclusiveness of national cultures united by one language, in which the same colors, with all the symbolic similarity, can acquire different symbols.