REFLECTION OF AN INDIVIDUAL’S CULTURAL AND MENTAL ACTIVITY IN A JOURNALISTIC TEXT

Abstract

The article focuses on the relationship between language and culture, which cannot be fully understood outside the broader context of personality and culture. The relationship between language and culture is an integral part of the research question, especially when it comes to the role of language as a tool for expressing cultural values. In other words, this relationship is an integral part of understanding the context, which is crucial for understanding how language functions as a means of transmitting cultural codes. Understanding language as a clear tool for expressing culture is directly related to understanding the role of culture in human existence. Although the relationship between personality and culture is multifaceted, this article focuses on the evolutionary function of culture in relation to personality, specifically the role of culture as a mechanism for transmitting abilities, skills, and knowledge between individuals. The ontogenetic perspective on the relationship between humans and culture suggests that culture and mentality play an important role in the creation of text, similar to the evolutionary code in the development of the individual. The culture that is transmitted through language sets certain behavioral patterns for individuals, forms the scenarios necessary for their adaptation, and acts as a means of communication and the formation of cultural norms, as well as successful existence and interaction through the use of language as the primary tool for interpersonal connections. The reflection of the cultural and mental component of any text in the process of personality formation is based on an evolutionary concept that allows for the continuous development of autonomous abilities that were possessed by previous generations who developed cultural concepts that became an ontogenetic platform for their followers.