HUMAN IMPACT OF MASS MEDIA SPACE

Abstract

The article is based on an analysis of views of Russian scientists on transformation of spatial characteristics of information, impact of objective reality on the value orientations of people and society and the meaning of social practice. From the spatial characteristics of information, the mass media space is distinguished, which, in comparison with other spatial characteristics of information, has distinctive properties that determine the direct and reverse ontological connections of a person with the surrounding social world. Under the influence of globalization and intensive informatization of social processes, there is an increase in the impact of the mass media space on changing the very nature of a person, his social and psychological qualities, value views and orientations. The author concludes that a person as an information system (the world in a person) is immersed in the mass media space (a person in the world). The interweaving of man as an information system and the mass media space as an aggregate information system forms a modern social organism.