THE ROLE OF ANGLO-AMERICANISM BORROWINGS IN GERMAN ECONOMIC MEDIA TEXTS

Abstract

The article discusses the use of the Anglo-Americanism borrowed words in the media discourse using the newsletter Handelsblatt Research Institute as an overview newsletter. The task of the article is to identify Anglo-American borrowings and their functioning in German-speaking media discourse. Globalization is well under way and touches on every aspect of the life. Language, as a means of communication, also is subject to changes. In many areas there are migrating Anglo-American borrowings, because English has the status of an international language. Of particular interest is the economy, where processes such as Brexit, globalization, digitalization and many others affect the language of the economy. The authors analyze the latest economic reviews since January 10, 2020. The study of the issue of Anglo-American borrowed words is the subject of many works by both Russian and foreign scholars. This study aims to analyze the number of Anglo-Americanisms in media texts on economic topics. In the article, the authors cite German-language synonymous words borrowed from Anglo-Americanism and consider the need for the use of Anglo-Americanisms.