THE CONCEPT “IMAGE” IN THE MODERN LINGUOCULTURE

Abstract

The relevance of the topic is expressed by the fact that the concept of “image” is new for the Russian language, which for the first time has become the subject of scientific linguistic and cultural studies. The purpose of this article is to study and describe the concept of “image” in contemporary Russian contemporary linguistic culture. Conclusions are made on the basis of the analysis of data from dictionaries, dictionaries of synonyms. The analysis of the figurative characteristics of the “image” concept showed that in Russian linguistic culture the image is combined with success, that the symbol and image are likened, that the idea of image is closely connected with the ideas of power and honor, fame, that even death has its own image, that the image is immortal. The results of the study expanded the concept of verbal-meaningful structure of concepts in the Russian language picture of the world.