DISCOURSE OF THE SUBJECT AREA “MEDIA LINGUISTICS”: TERMINOLOGICAL DIMENSION

Abstract

The article explores the terminological system of the emerging disciplinary field “media linguistics”. This system is correlated with media lexicography in the field of modern linguistics methodology. The discourse of the studied subject area is created by means of two discursive practices: media lexicographic and media performative, familiarization with the effectiveness of which becomes the objective of the proposed research. The presentation of media lexicographic discursive practice is based on a review of thematically oriented dictionaries, which include the works of Kiev, St. Petersburg researchers, researchers of the United Kingdom and Canada. The peculiarity of media-performative discursive practice is considered on the material of synapses of the 6th International conference “Language in media”, held on September 7-9, 2015 at the University of Hamburg. The analysis of terminological units used in scientific communication and related to the subject area of media linguistics allows us to get an idea of the influence of media on the environment of self-realization of modern man and the nature of the processes of mediatization of language ideologies.