INTERNET MEDIA IN THE INFORMATION SPACE OF A REGION: CONTENT, COMMUNICATION, ARCHITECTONICS

Abstract

The study analyzes the content, structure, communication solutions of regional Internet media in the Central Federal District on the example of the KO44.RU information portal of Kostroma Region and the OnlineTambov.ru information agency. As a result of the study, it is revealed that private Internet media sites have certain typical characteristics of content, a set of tools for communicating with the audience, and a clear site structure. Internet media have no restrictions on the amount of content on their own site and at the same time increase the amount of information due to third-party resources: links to blogs, third-party sites, social networks. Most of the content is local regional news or federal news with a link to the area, which is typical for the glocalization of the information space. Communication tools are used to attract and retain audience on the site: comments, news reposts, an invitation to download more news and other interactive tools. A site’s architectonics is focused on structuring news according to several criteria: topic, relevance, for the audience (top read news, top commented news), importance from the editorial point of view (highlighting a section or topic in a way different from similar sections). As a result, the structure of a site resembles a layout similar to the layout of regional newspapers.