SPECIFICITY OF TRANSLATION OF THE CULTUROLOGICAL ASPECT OF ANIMATED FILMS FOR FURTHER SUBTITLING (ON THE MATERIAL OF THE CHINESE LANGUAGE)

Abstract

The article discusses problems of audiovisual translation, which in the modern world is one of the most popular in connection with the global use of the media. The creation and execution of subtitling in the process of audiovisual translation has specific requirements and is subject to certain norms and rules that a professional translator needs to know. Particularly complex and multicomponent is the subtitling process for audiovisual translation from Chinese into Russian. The article presents features of subtitling in Chinese and Russian, analyzes the main translation techniques that help to adequately compare subtitles and sounding speech. The criteria are formulated that subtitles must meet in a given pair of languages during audio-visual translation. The main part of the study is dedicated to the problem of transferring the cultural aspect in the case of audio-visual translation and adapting it in the process of subtitling to ensure understanding by the perceiving party. It touches on the features of the ancient Chinese mythological culture, which must be conveyed during translation in the process of subtitling. An audio-visual translation using subtitles is considered on specific practical material: the article presents the authors’ translation and analysis of the process of creating subtitles using the example of the Chinese animated film “White Snake: Background”. The material presented allows us to identify the main difficulties of the audiovisual translation for further subtitling from Chinese to Russian and offers ways to overcome them.