DISTORTION OF THE SPELLING OF A WORD AS A STYLISTIC DEVICE (BASED ON PRESS MATERIAL)

Abstract

The paper discusses techniques of a language play associated with the deliberate deviation from the norms of Russian writing in the headlines of modern print media. The phenomenon of a language play occurs in a journalistic style of the late 20th century due to the democratization of language, loss of strict censorship in the media, finding new, original ways of transmitting information and expressing the author’s position. The researcher clarifies the concept of “spelling game” on the material of modern regional (Dagestan) and central media, identifies the methods of spelling game depending on the influence of certain norms of Russian writing and establishes the most relevant and frequent types of spelling game on pages of newspapers at the present time. The author concludes that journalists actively use techniques of deviation from the norms of Russian graphics and spelling when creating article titles in order to find new means of expressing their assessment.