THE SOURCES AND FUNCTIONAL POTENTIAL OF ANTHROPOMORPHIC AND SOCIO-MORPHIC METAPHORS IN POPULAR SCIENCE DISCOURSE OF SOCIAL PSYCHOLOGY

Abstract

The research is focused on socio-morphic metaphor and anthropomorphic metaphor in popular science discourse of social psychology. The study materials are three books-bestsellers: Getting Together. Building a Relationship that Gets to Yes (Roger Fisher and Scott Brown (1988), Body Language. A Guide for Professionals. Third Revised Edition (Hedwig Lewis, 2012) and a book in Russian “Negotiations without defeat. The Harvard method” (R. Fisher, U. Uri, V. Patton, 2006). Quantitative analysis of the usage of different types of metaphors in the books of discourse under study (according to the classification given by A.P. Chudinov) is given in the first part of the research. Then the author studies their resources and functional potential of socio-morphic metaphor and anthropomorphic metaphor as they are presented in each of the books. The research methods include quantitative statistical analysis, contextual analysis, method of observation of a linguistic phenomenon, continuous sampling method. The materials and results of the research can be used in lectures and seminars on Stylistics, Cognitive Linguistics and Discourse Theory for the Philology students.