LINGUISTIC MANIPULATIVE MODEL AS AN INFLUENCING MEANS IN INFOMEDIA

Abstract

The article deals with the complex research of the mythologization process in infomedia. The objects of research are media texts, which were selected according to the typology of speech acts on the website “Group B”. The subject of the research is a web mythologeme, regarded as a manipulative linguistic model, which has a number of features as follows information capacity, cohesiveness and entirety, presupposition, modality, integration and contradictory. Linguistic peculiarities of media discourse take an important part in the process of metaphorization and metonymyzation, in the development of the linguistic consciousness of a personality. In the present article these peculiarities are revealed with the help of descriptive and comparative- contrastive methods and media analysis. Ideologeme is also regarded as a linguo-cognitive unit, which is considered to be a component of a web mythologeme, its connection with a semantical structure of sociopolitical lexis is revealed. It is established in the research that mythologeme as a manipulative linguistic model is a system of language, discursive and conceptual signs being contradictive and to perceive them correctly a person is required to have a certain sociolinguistic experience.