CONCEPTUALIZING “REASONABLE CONSUMPTION” IN RUSSIAN, FRENCH AND ENGLISH LANGUAGE MEDIA DISCOURSES: CASE STUDY OF THE DIGITAL MASS MEDIA

Abstract

The article examines a comparative perspective of the concept of “reasonable consumption” (which is one of the most relevant principles for contemporary assessment and analysis) in the Russian, French, and English-language digital media. The study identifies the structure of the represented concept: its nuclear, prenuclear and peripheral zones, demonstrating that “reasonable consumption” (la consommation responsable) plays a crucial role in fostering a sustainable society, long-term development and social justice. A linguistic approach to the concept of “reasonable consumption” allows identifying and tracing synonymous patterns in Russian, French, and English-language media discourses demonstrating the importance of conscious and responsible consumption. The concept functioning is accompanied by a wide range of stylistic tropes and figures (epithets, metaphors, parallelisms, quotations of speech, etc.), emphasizing its positive and meaningful image, relevance, and universal applicability in modern society.