DESIGN AND VISUALITY IN THE WORKS OF NIKOLAY OLEYNIKOV

Abstract

The article examines a problem of design and visuality in the works of Nikolay Oleynikov, with an emphasis on the unique role of comics as a genre that combines text and image. The author analyzes various approaches to the concept of visuality in literature, relying on the opinions of leading literary scholars, and comes to the conclusion that visuality is an integral property of literature, which can manifest itself to varying degrees. The object of the article is the Soviet comic book series about Makar the Fierce, which is one of the first national examples of the genre. As a research task, the author studies the use of a visual image as the main means of overcoming increasing entropy. The example of comics is used to study the deconstruction of the verbal sign and the desire for visual immediacy, which reflects an attempt to restore the fundamental principles of being through the minimization of linguistic conventions. The author comes to the conclusion that comics, as a form of artistic expression, are capable of restoring the fundamental principles of being through visual immediacy and the minimization of linguistic conventions.