THE USE OF METAPHORICAL MODELS IN POLITICAL DISCOURSE

Abstract

The article observes the functional features of metaphorics within the framework of political discourse. Using theoretical developments of O. M. Mikhaleva, the authors give a classification of metaphorical models that exist within the framework of political discourse. Among the metaphorical models, anthropomorphic, social, natural, artifact, as well as path models stand out. The authors analyzed the text of the opposition politician A. Navalny in order to identify metaphors in it that contribute to the appraisal and construction of socio-political realities. As a result of the analysis, it is concluded that the politician uses negative metaphors to discredit political opponents. Most metaphors are used not so much for naming, nominalizing in a figurative meaning, but for describing and characterizing the socio-political situation through abstract concepts, which in turn form certain representations in the mind, encourage one to perceive the signified from a specific angle, which and determines the manipulative effect of metaphor in the framework of political discourse.