EXTERNAL DISSEMINATION OF CHINA’S NATIONAL IMAGE IN THE CONTEXT OF “ONE BELT, ONE ROAD” (USING THE EXAMPLE OF THE RUSSIAN VERSION OF “CHINA FROM A BIRD’S-EYE VIEW”)

Abstract

Bird’s eye view of China documentary series released by CCTV, taking a panoramic view of the natural and cultural landscape of Chinese land from a new shooting point of view, showing the world the true image of the developing Chinese country and won unanimous praise at home and abroad. In this article, from the point of view of the semiotics of communication, the methods and techniques of building a national image of China are considered. The author seeks to reflect the role of an excellent documentary film in building the national image of the country. After all, the external dissemination of a good image of the country is of great practical importance in national cultural diplomacy. The analysis concludes that the Russian version of “China from a bird’s eye view” uses a completely new shooting angle, uses original audiovisual narrative techniques and effectively combines non-verbal symbols and linguistic symbols in intercultural communication, and the outward dissemination of China’s national image has been successful. The problem under study is of particular importance in our time, when China is strengthening multifaceted cooperation with Russian-speaking countries in the context of the One Belt, One Road.