RELATIONSHIP OF EXPLICITNESS AND IMPLICITNESS IN THE NEWS TEXT

Abstract

The article stems from the conclusion that the news text is a purposely organized product of speech aimed at exercising the regulative impact on mass recipients. The author researches into the correlation between the implicit and explicit fields of the news text contents. The explicit field is made up, first of all, of information about some event or person and influences the rational sphere of individual’s cognition, whereas the implicit field is canvassed from connotations of the verbal means used in the new text and is aimed at providing the persuasion effect. Mass media take advantage of figures or tropes of speech. The author concludes that with the help of specially organized textual material can be manipulated by the masses. The media try to use all the language tools at their disposal to create the desired picture of social reality.