CONSIDERATION OF THE ECONOMY OF AN INTERNET CELEBRITY IN THE CHINESE MEDIA MARKET

Abstract

The article is dedicated to a study of economy of Internet celebrities in the Chinese media market. Since the advent of the Internet, the way to create and distribute content has gone through revolutionary changes. Nowadays, not only professional journalists but also ordinary people can publish their own content. Social media is developing very quickly, which has led to the emergence of the we-media phenomenon. The role and significance of “we-media”, their advantages and disadvantages, the peculiarities of the influence on the behavior of the individual and social groups have been repeatedly studied in domestic and foreign literature. People got a variety of channels to express themselves, and then a number of influential Internet celebrities and opinion leaders emerged. Today more and more people are engaged in “we-media” and have become Internet celebrities. Then, the internet celebrity starts monetizing with their content and popularity through different channels and methods. Gradually, a production chain was created in the Chinese media market, and this further contributed to the development of “we-media” in China. In a short time, the internet celebrity economy has developed rapidly and has become a new growth point for China’s economy, and this has attracted widespread attention from society and academics in the media and economics industries.