FEATURES OF IMPLEMENTING THE INTERTEXTUALITY CATEGORY IN ELECTRONIC POPULAR SCIENCE TEXTS WITH A NON-VERBAL COMPONENT

Abstract

. Currently, the interaction of texts attracts the attention of many researchers and is considered in various types of discourse. The objective of the article is to examine the features of the discursive category of intertextuality from the point of view of the specifics of its implementation by verbal and non-verbal means in an electronic popular science text. It is also stated that a popular science text is the result of a transformation of a text or several texts. When creating a text, the author focuses on the reader’s associations related to intertextual inclusions (citations, hyperlinks, etc.) and the final text. The material used for research in this article is texts published in electronic versions of the publications “Bild der Wissenschaft”, “Spiegel”, “Focus” and “GEO”.