INFORMATION ORGANIZATION IN TOURISM ADVERTISING TEXTS

Abstract

The paper investigates the specific features of information presentation in tourism advertising texts. The study identifies the key factors determining the distinctive characteristics of tourism advertising, its impact on secondary human needs through appeals to intellectual, cognitive, aesthetic, social and recreational demands. The structural scheme for organizing information in tourism advertising texts is presented. The study identifies a significant communicative component that defines the tourism promotional discourse specificity, for which the term “additional informativity” is proposed. Additional informativity sustains tourist interest and ensures competitive differentiation. It functions as an informational, historical-cultural, and intellectual-emotional component of travel descriptions, builds the recipient’s foundational knowledge of the proposed itinerary, and enables an evaluation of the tour product’s appeal in terms of self-education, self-esteem enhancement and social status. The research provides insights into the structural specificity of advertising materials from the perspective of attracting consumers of tourism services.