INFOTAINMENT AS A MODERN GENRE: PECULIARITIES OF USE IN TELEVISION COMMUNICATIONS

Abstract

Infotainment originated in the second half of the twentieth century at the turn of the epochs, becoming the television embodiment of the postmodern movement. The article analyzes the problem of implementing corrective feedback when studying a foreign language at a university, as one of the types of feedback between a teacher and a student. The article analyzes the research of infotainment and shows its relevance for social communications, clarifies ideas about infotainment, reveals the process of formation and development of infotainment in the media, describes the current stage of infotainment functioning in the information and analytical segment of Russian TV. Having traced the American and Russian development of the investigated sociocommunicative phenomenon, we come to the conclusion that although informational broadcasting affects any television genres, it is informational and analytical broadcasting that becomes the most productive for its implementation.