ADOPTION OF BORROWED POLITICAL TERMS IN RUSSIAN AND FASHIONABLE WORDS

Abstract

The article discusses a problem of fashionable words as a factor influencing the process of adopting borrowed political terms in Russian. It focuses on the use of such political terms as consensus, tolerance, stability, which are actualized in a certain period, becoming fashionable. The study bases on the analysis of material from dictionaries and diary entries from the digital archive of the Center for the Study of Ego-Documents Prozhito.com The study uses the method of lexicographic analysis of language material and the method of content analysis. The material under analysis shows that an indicator of the modernity of political terms is not so much their novelty as increased social attention to the realities which these terms denote. The study of borrowed political terms at the time of transition to the category of fashionable words shows an increase in the frequency of use of these words, as well as the expansion of their meaning and the transition from the professional sphere to everyday communication. Analysis of the material allows to conclude that the political vocabulary features are dynamism and quick response to any changes in society. Thus, the study of the adoption of borrowed political terms in the Russian language makes it possible to assess the socio-political situation in society.